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UniFida is the customer data platform for insight-driven marketers. Hosted in the cloud, it unifies data from all
Read some frequently asked questions about customer journey-based marketing attribution – and some insightful answers.
Multi-touch Attribution (MTA) for marketing is all about evaluating the effectiveness of marketing investments by examining their role in generating steps in the customer journey. It was initially developed for ecommerce, but not all MTA is about sales.