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How the Internet of Things is Disrupting the Real Estate Industry and Driving Growth

  • 14 Mar

The Internet of Things (IoT) has been transforming various industries, including real estate, by connecting a wide range of devices and appliances through sensors, software, and network connectivity. As a result, the global IoT market is expected to reach a staggering $2,465.26 billion by 2029, with a compound annual growth rate of 26.4% in the forecast period.

Smart homes, property management, real estate marketing, and commercial real estate are just a few areas in which the IoT is making a huge impact. For instance, the market for smart home systems is projected to hit $53.45 billion by 2022, with the Asia-Pacific region leading the charge. Similarly, the global property management software market is predicted to reach $6.94 billion by 2028, growing at a compound annual rate of 5.6% from 2022 to 2028.

While the market growth of the Internet of Things (IoT) in the real estate industry is significant, the benefits of the technology go far beyond just economic impacts. The technology has the potential to revolutionise the way in which real estate is managed, marketed, and used, providing value to all those involved. In this blog, we will delve into the three major benefits of IoT in the real estate industry.

Increased Efficiency

One of the major benefits of the IoT in the real estate industry is increased efficiency. For example, IoT-enabled devices, such as smart thermostats and smart appliances, can help to reduce energy consumption and costs, while IoT-enabled sensors can be used to monitor and optimise the use of office space. In addition, the IoT allows for remote monitoring and control of various systems within a property, such as heating and cooling, security, and maintenance, improving the overall efficiency of property management.

Enhanced Security 

The IoT can also improve security in the real estate industry. For example, smart security systems, enabled by the IoT, can alert homeowners and property managers to potential security threats and allow them to take corrective action. In addition, the IoT can be used to monitor and control access to properties, improving overall security and safety.

Boosted Property Value

The integration of IoT in residential properties can significantly increase their market value. For instance, real estate agents can leverage the growing demand for smart homes by highlighting the benefits of IoT technology in marketing and selling properties. A fully functional smart house may therefore be worth more on the real estate market than a comparable property lacking these characteristics. Investing in smart home technology is anticipated to become a big component in determining the market value of houses in the future as more homeowners attempt to incorporate technology into their everyday lives.

Exploring the Continued Growth of IoT in the Real Estate Industry

There are several ways in which the adoption of the Internet of Things (IoT) is likely to continue to grow in the real estate industry in the coming years. One key area where the IoT is expected to see increased adoption is in the development of smart cities. Smart cities are urban areas that use IoT technology to improve the quality of life for their citizens by making cities more efficient, sustainable, and livable. 

A great example of Australia’s foray into smart cities is evident in the Maroochydore City Centre, where a range of innovative technologies, including IoT, will be used to create a unique living experience. The city was specifically designed to accommodate driverless cars and feature high-speed internet connectivity, automated underground waste systems, smart light poles, and induction-charging roads to enable electric vehicles to stay powered constantly.

Another area where the IoT is likely to see increased adoption is in the area of property management. The IoT can improve property management efficiency by allowing property managers to remotely monitor and control various systems within a property, such as heating and cooling, security, and maintenance. This can not only improve the efficiency of property management but also reduce costs and improve the overall customer experience.

The adoption of the IoT in the real estate industry is only set to increase in the coming years as its many benefits become increasingly recognised by companies and organisations. In order to stay competitive, it is important for real estate businesses to start leveraging the power of the IoT now. By doing so, they can not only take advantage of the current benefits the technology offers but also position themselves to be at the forefront of future advancements and innovations in the industry. Don’t get left behind—start exploring the ways in which the IoT can improve your real estate business today.

At REACH Australia, we are committed to staying up-to-date on the latest property technology trends and innovations whether it’s through our comprehensive research efforts or by attending industry events.

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