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Powering Efficiency: How ListAssist’s Automated Property Listings Streamline the Real Estate Industry

  • 7 Mar

When it comes to selling a property, real estate agents know that crafting a compelling and descriptive listing description can make all the difference in attracting potential buyers and ultimately closing the deal. However, writing high-quality property listings can be a tedious and time-consuming task, taking agents away from their core business activities. And in a highly competitive market like Australia, agents need to do everything they can to stand out from the crowd.

According to recent statistics, Australia has over 46,000 real estate businesses, employing over 130,000 people across the country. In 2020 alone, there were over 1.1 million residential property transactions in Australia, with a combined value of over $600 billion. With so many properties on the market and so much money at stake, real estate agents need to find ways to be more efficient and effective in their work.

That’s where ListAssist comes in. ListAssist, a 2023 REACH Australia Cohort, is a proptech company founded in New Zealand in 2022 that uses AI technology to create automated property listing descriptions in under five minutes. Co-founder and CEO Chris McGoldrick explained that the idea for ListAssist came from talking with real estate agents trying to understand how to make their day-to-day lives easier. “Writing listing descriptions consistently emerged as one of their biggest pain points, something they dreaded having to do,” McGoldrick said.

AI-Powered Listing Descriptions in a Snap

In today’s fast-paced world, time is a precious commodity, and agents need to make every minute count. With ListAssist, agents can save time and focus on other aspects of their business, while still delivering high-quality listings. ListAssist’s AI technology allows agents to create professional-grade listing descriptions in a fraction of the time it would take to write them manually. Moreover, ListAssist offers much greater brand consistency across all agents, which is crucial in the cutthroat real estate industry, with the option to adapt for agencies, MLSs, and tech partners.

ListAssist’s innovative technology has already gained significant traction in the New Zealand market and has recently launched in North America. The company has also received investment from Gary Ashton, owner of RE/MAX Advantage, the #1 RE/MAX team in the world for the last five years. Ashton is a strong proponent of embracing technology and innovation in the real estate industry, and his investment in ListAssist is leading the charge in bringing about a new era of efficiency and effectiveness in the way agents do business.

ListAssist’s key feature is its ability to customize for agencies or MLS and tech partners, its speed, accuracy, and vision. The company’s team has strong experience in early-stage tech companies and scaling them globally, having spent significant time understanding the industry and the problem they’re solving. However, ListAssist’s biggest risk is fast-follow companies and big tech companies trying to emulate what they’re doing. The company is confident that it can continue to provide value to agents with new product rollouts over time, increasing customer value and their loyalty to the company.

“We have a big vision for this company, and we’re excited to bring that vision to life.” With the support of investors like Ashton, ListAssist is well-positioned to bring about a new era of efficiency and effectiveness in the real estate industry.

REACHing the Summit of Generative AI with ListAssist

ListAssist has recently been accepted as one of the participants in the REACH Australia 2023 program, a proptech accelerator program designed to help high-growth proptech companies expand their businesses. As part of the program, ListAssist will receive mentorship and guidance from industry experts to help the company scale and reach new heights of success.

“We’re excited to be a part of the REACH Australia program,” said McGoldrick. “We see this as a great opportunity to expand our network, receive investment, and gain guidance on scaling our business.  We want to take advantage of all the opportunities that the program has to offer and we’re  looking forward to being around like-minded people who are trying to achieve amazing things in the industry.”

Don’t miss out on the opportunity to take your real estate business to the next level. Keep an eye out on our website and social media platforms for more updates on ListAssist and the rest of the cutting-edge companies in the 2023 Cohort Program. Sign up for our newsletter and be the first to know about new developments and how you can be a part of this exciting journey.

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